WPP chief Martin Sorrell asked his top executives to develop immediate plans for accounts that could run into conflicts following the Publicis-Omnicom merger. The holding group will pitch its cross-brand "agency teams" to the prospective clients, a strategy that has grown to account for 40% of all revenue as of last year, up from 14% in 2010.
WPP will use "agency teams" to take on Publicis-Omnicom
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.