How Massive is key to Microsoft's integrated, Net biz plan

08/20/2007 | Seattle Times, The

With the completion of its acquisition of aQuantive, Microsoft has added another key element to its online portfolio, which includes in-game ad firm Massive, MSN.com and Windows Live services. In this article, The Seattle Times looks at the business potential for Massive, for which Microsoft is developing an ad placement and billing system to incorporate it into all of its online units, as well as third-party sites.

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