FTC's Leibowitz says children's ads aren't so simple anymore

Jon Leibowitz, head of the Federal Trade Commission, said today's marketers are highly sophisticated when advertising to children and their multiplatform campaigns may have to be closely monitored by groups such as the FTC. "It's very different than what you see on, say, 'Mad Men,' and it's a whole virtual ecosystem, so you can see an ad on TV, you buy the product, you go on the Internet, you enter a code, you collect points, you win a prize, the prize is a T-shirt, the T-shirt advertises the product," he said.

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