NBC passes $1 billion-mark in Olympics ad revenue

08/20/2008 | Hollywood Reporter, The · Broadcasting & Cable

The network's cable and broadcast TV properties are still racking up Olympics ad sales in a record-setting performance that reportedly already has eclipsed $1 billion. The ad-revenue torrent has surprised even NBC officials: "We've written a lot more business than we thought we would," said Seth Winter, president of ad sales for NBC Olympics.

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Hollywood Reporter, The · Broadcasting & Cable

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