Social Networks Attract B2B Marketers' Dollars


Business-to-business (B2B) marketers are starting to advertise more heavily on social network sites. eMarketer projects that U.S. marketers will spend $40 million this year advertising to a business audience on social network sites. As the number of business users of social networks increases, advertising expenditures will rise accordingly, reaching an estimated $210 million in 2012. The market has seen a sizable bump in the past year, growing an estimated 169% between 2007 and 2008. Spending is expected to double next year, to $80 million. B2B advertising on social networks remains a very small portion of the overall U.S. online social network ad market.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals