$60M tally for health-care ads

08/20/2009 | Broadcasting & Cable

Groups on all sides of the health-care debate have spent about $60 million -- $45 million of that just on local TV stations -- on ads aimed at influencing citizens on the issue, according to the TNS Campaign Media Analysis Group. The influx of money is helping cash-strapped TV stations in smaller markets. CMAG president Evan Tracey said: "If I was a betting man, I'd say [the spending] goes through the end of the year. There's too much disagreement on this issue, which bodes well for it continuing."

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