Marketers must make voices heard in online privacy debate

08/20/2009 | Advertising Age (tiered subscription model)

Marketers must lead the debate over online privacy rules to ensure they maintain their ability to mine consumer data and reach their target audiences, while also recognizing user privacy concerns, writes Gunnar Brune, managing director of Lowe Deutschland in Hamburg, Germany. "Legislation and regulation might take direct marketing back into the stone age of untargeted, broadly irrelevant and therefore inefficient and obtrusive spam. And nobody wants that," he writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY