Why mobile applications are indispensable

08/20/2009 | Wall Street Journal, The

A mobile application is an affordable -- and increasingly indispensable -- way to build your business. They can improve the customer experience, boost profits and actually create revenue. "People nowadays want everything to be at their fingertips, and if companies are not finding ways to provide these tools [they] will soon see drop-off from their customers," a small-business consultant said.

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Wall Street Journal, The

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