Cheeseburger Bobby's bets on Build Your Own Burger Bar

08/20/2010 | QSR Magazine

Cheeseburger Bobby's aims to stand out in the increasingly competitive burger field by getting consumers into the act. The Georgia-based chain is in franchise expansion mode, fueled by the early success of its Build Your Own Burger Bar; the DIY aspect allows guests to customize their sandwiches with out-of-the-ordinary fixings that include spicy mustard, steak sauce and a selection of local produce.

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