Grey wins creative for Red Lobster

08/20/2010 | Advertising Age (tiered subscription model)

WPP Group's Grey, New York, via a review has landed lead creative duties for Red Lobster. Finalists for the business, for which 2009 spending was $119 million, reportedly were Interpublic Group's DraftFCB, WPP's Ogilvy and Publicis Groupe's Saatchi & Saatchi, New York. Incumbent independent Richards Group, Dallas, chose not to defend the account, according to this article.

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