Forrester: Marketers lagging in mobile analytics

08/20/2013 | MediaPost Communications

Fewer than half of marketers have adopted a complete mobile analytics solution, assigning it a low priority, according to Forrester Research. "They spend less than 2% of their marketing and advertising budgets on mobile. The perception that mobile has limited business impact ... causes e-business professionals to de-prioritize mobile analytics," said Forrester's Julie Ask.

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