Fresh & Easy marketing is part of effort to sell

08/20/2013 | Supermarket News (free registration)

A radio and television campaign advertising Fresh & Easy Neighborhood Market is part of parent Tesco's strategy to demonstrate the chain's valuable business model as it hopes to sell the banner as a single unit, rather than to multiple buyers, industry experts say. Fresh & Easy also has rolled out a summer of food trucks to promote private-label products, in addition to adding private-label lunch items and frozen entrees.

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