Google tests skippable TrueView video ads in games

08/20/2013 | MediaPost Communications

Google is opening the DoubleClick Ad Exchange to global game developers, permitting them to bid for TrueView's "skippable" pre-, mid- and post-roll video ads. Publishers will pay for the ads only when gamers watch them for a specified length, a format that Google says can increase engagement by up to 75% over standard pre-roll. Gameloft, Activision, Miniclip and Kongregate are among the game publishers expected to participate in the beta program, writes Laurie Sullivan.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY