Grocers can use tweet chats to connect with consumers

08/20/2013 | Supermarket News (free registration)

Supermarkets can benefit from tweet chats with shoppers, Seven Degrees Communications President Jessica Levin says. A tweet chat is a scheduled Twitter discussion on a specific topic that uses an identifying hashtag. Levin says tweet chats can be used to inform customers about health and wellness, solicit direct and real-time feedback and offer meal-planning suggestions.

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