How to fine-tune your personal brand

08/20/2013 | Fast Company online

If you aren't careful about how you present yourself, potential customers may get the wrong idea about your brand, write Nick Nanton and J.W. Dicks. You can address this problem by avoiding jargon and adjusting your message to meet the needs of your audience. "If you're communicating with a very specific niche, make sure you speak their language," they write.

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