Macy's taps mobile for first time in Shop for a Cause

08/20/2013 | MobileCommerceDaily.com

Macy's is marking its eighth annual Shop for a Cause event with a mobile option, inviting users to text to make a donation in return for a coupon. "Mobile is a new element for us this year, and we are eager to learn if this is an appealing option for our customer. We have included the message in our public marketing, including television, newspaper and in-store," said Macy's Holly Thomas.

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