Marketers face an abundance of alternatives to mobile banner ads

08/20/2013 | Mobile Marketer

Many alternatives to banner advertising on mobile are offered by a proliferation of companies, making the choices that much more difficult for marketers, Lauren Johnson writes. But amid the swirl of offerings, the key questions for ad companies should be "A: Do they have the scale to make an impact, and B: Do they have the right properties to run them on," said Alexis Berger, vice president of Midwest sales at Kargo.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Video Center of Excellence
IAB
New York, NY
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY