Marketers face an abundance of alternatives to mobile banner ads

08/20/2013 | Mobile Marketer

Many alternatives to banner advertising on mobile are offered by a proliferation of companies, making the choices that much more difficult for marketers, Lauren Johnson writes. But amid the swirl of offerings, the key questions for ad companies should be "A: Do they have the scale to make an impact, and B: Do they have the right properties to run them on," said Alexis Berger, vice president of Midwest sales at Kargo.

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