McDonald's, Pepsi, P&G are among iTunes Radio launch partners

08/20/2013 | Advertising Age (tiered subscription model)

Apple has signed major brands including McDonald's, Nissan, Pepsi and P&G as launch sponsors for its digital radio service, iTunes Radio. The sponsorships, some of which cost tens of millions of dollars, are 12-month campaigns and provide "exclusivity within their respective industries through the end of 2013," John McDermott writes.

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