Minn. borrows from Mass. playbook to reach "young invincibles"

08/20/2013 | Kaiser Health News

Officials from Minnesota's health insurance exchange, MNSure, are trying to enlist the help of the state's professional sports teams to encourage young people to sign up for health insurance. Massachusetts partnered with the Boston Red Sox when that state began requiring residents to have health insurance. Many young adults do not understand the value of health insurance, and experts say the demographic is crucial to the success of health insurance exchanges.

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