Newest role for Mr. Peanut: Life coach

08/20/2013 | CandyAndSnackToday.com

The latest advertising campaign from Planters features the company mascot, Mr. Peanut, playing the role of a life coach in a series of ads for TV and the Web. The humor-filled campaign also includes a website reinforcing the message of "the power of the peanut" for good nutrition.

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