Using your company's strengths to challenge larger competitors

08/20/2013 | B2C Marketing Insider

Small businesses can leverage several inherent advantages over their larger competitors to win customers, Liz Jacob writes. Take advantage of social media to establish a more personal connection with customers and specialize in a specific niche instead of trying to do too many things, she recommends. "[W]hile variety may be the spice of life, it's not always the best philosophy for product development," she writes.

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