Want better service? Gather some allies

08/20/2013 | B2C Marketing Insider

Companies can build better customer service by amassing a team of allies -- people who share a vision for top-notch service and can help change the corporate culture in that direction, writes Flavio Martins with DigiCert. Two keys to crafting such an alliance: Try hard to convert your biggest opponents, because they'll bring people with them to your side, and don't let less-than-enthusiastic allies have too much interaction with customers.

View Full Article in:

B2C Marketing Insider

Published in Brief: