What role do smartphones play in the shopping experience?

08/20/2013 | Retailing Today

Retailers might see more sales close via tablets and desktop computers than smartphones, but the gadgets still play a key role in the shopping process, Shop.org Executive Director Vicki Cantrell writes. About 90% of smartphone users turn to the devices to do pre-shopping research, according to Google, which includes comparing prices, reading product reviews and locating retailers nearby that sell the items. "A poor smartphone experience in turn will disappoint customers, hamper sales via other touch points and generally leave money on the table," Cantrell writes.

View Full Article in:

Retailing Today

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Senior Marketing Analyst
Nordstrom
Seattle, Washington
Sr. Financial Analyst, DCP Retail Finance
Disney
Pasadena, California
Vice President - Stores
Forman Mills
Pennsauken, New Jersey
Senior Manager, Vendor and Financial Management Job
Ross Stores, INC
Dublin, California
Forecast Demand Planning Manager
SmartWool
steamboat springs, Colorado