Corporate involvement at the franchise and unit level can go a long way toward keeping front-line workers engaged in their jobs and loyal to the brand, according to a study by communications agency Tribe. "Employees are our No. 1 brand advocates, and they face the gap every day in delivering our brand promise. We do a number of things to let them know we care about them and let them know they’re important to us," said Smoothie King VP Katherine Meariman.
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