Consumer push leads to more transparent packaging

08/20/2014 | Food Processing

Consumers are requesting more transparent packaging for food and beverage containers because it suggests freshness and is reminiscent of homemade products. "Consumers talk about wanting to see the product, wanting to check it, wanting to trust the ingredients. If they can see it, there's a higher trust factor," said Packaging Technology Integrated Solutions' Senior Director of Market Innovation Lisa Baer.

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