MTV dedicates VMA truck to real-time marketing

08/20/2014 | New York Times (tiered subscription model), The

In advance of its Video Music Awards on Sunday, MTV has dedicated a production truck to real-time marketing content surrounding the event. The truck is parked outside the Forum in Inglewood, Calif., and will have 35 to 40 people working during the show with advertisers, adding content on sites such as YouTube, Facebook and Twitter.

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New York Times (tiered subscription model), The

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