Sonic goes all-in for one-day digital campaign

08/20/2014 | Adweek

Sonic is turning to a digital-only campaign for a new slushy flavor, splashing it across Facebook, Giphy, Snapchat, Tumblr and Twitter. The flavor is available for just one day and is being pitched to millennials where short-time food offers play well. "You're going to see youthful, fun, adventurous, interesting promotions from us a lot more going forward, especially on the social platforms," said Sonic Chief Marketing Officer Todd Smith.

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