Anheuser-Busch launches in-house video production unit

08/21/2006 | Advertising Age (tiered subscription model)

Anheuser-Busch is launching its own video production unit to create content for online and mobile platforms, targeting the public's increasing appetite for short comedic online videos. Jim Schumacher, VP of creative development for Anheuser-Busch, has been assigned to head up the unit.

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