Anheuser-Busch launches in-house video production unit

08/21/2006 | Advertising Age (tiered subscription model)

Anheuser-Busch Cos. is launching its own video production unit to create content for online and mobile platforms, targeting the public's increasing appetite for short, comedic online videos. Jim Schumacher, vice president of creative development for Anheuser-Busch, has been assigned to head the unit.

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