E-tailers offer harried consumers size-aware guidance

08/21/2006 | Boston Globe (tiered subscription model), The

Sophisticated sizing metrics are being offered by Web-based companies to help consumers find the right-size clothing and smooth their online shopping experience. MyShape.com, one such size-aware Web site, presents online shoppers a shape-appropriate wardrobe from its own inventory based on the shoppers' measurements.

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Boston Globe (tiered subscription model), The

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