How DVRs are helping primetime TV

08/21/2006 | Washington Post, The

The DVR may actually help, not hurt, the traditional primetime schedule. As DVR use becomes more mainstream, viewers are watching even more TV and still largely following regular watching schedules, and marketers are creating new ads with extra content to reach DVR users as a supplement to the traditional 30-second spot.

View Full Article in:

Washington Post, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY