Vogue takes major multiplatform step with broadband site

08/21/2007 | NYTimes.com

Most marketers who are advertising in Vogue's September issue also will be featured in the Conde Nast fashion magazine's new broadband site, ShopVogue.TV, which offers "insider" videos, user content and shopping organized by brand, trend, department and price. The site is intended to extend Vogue's brand online through content and not be just a virtual advertorial, according to this article.

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