Widget goes "Ding," rings up sales

08/21/2007 | Adweek

A Southwest Airlines' advertising widget that announces updates on discount fares using the "ding" sound familiar to frequent fliers and viewers of Southwest's TV ads, has been installed by an estimated 2 million users. According to the company, $150 million in ticket sales were generated by use of the widget. It's just one way Southwest is using technology to keep in touch with its customers.

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