Häagen-Dazs honey bee campaign creates buzz

08/21/2008 | MediaPost Communications

Häagen-Dazs' "Bee-Boy Dance Crew" online video has attracted more than 2 million views and 3,500 comments, creating a lot of buzz for the ice-cream maker's Häagen-Dazs Loves Honey Bees campaign. The campaign highlights the declining honey bee population and includes TV and print ads, charitable sponsorships and a microsite.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations