Häagen-Dazs honey bee campaign creates buzz

08/21/2008 | MediaPost Communications

Häagen-Dazs' "Bee-Boy Dance Crew" online video has attracted more than 2 million views and 3,500 comments, creating a lot of buzz for the ice-cream maker's Häagen-Dazs Loves Honey Bees campaign. The campaign highlights the declining honey bee population and includes TV and print ads, charitable sponsorships and a microsite.

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