Targeting comes to in-store ads

08/21/2008 | Wall Street Journal, The

Marketers are experimenting with a new type of in-store and point-of-purchase ad based on consumer identity and behavior. Procter & Gamble is testing a system that uses radio-frequency identification to play ads on a digital screen based on what products a consumer has picked up. Dunkin' Donuts is trying out a system that displays food ads to customers ordering just coffee.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA