5 tips from Tata Group

08/21/2009 | Bloomberg Businessweek

When the Indian economy opened up in 1991, Tata Group looked at the global marketplace and realized that investing in innovation was the only way they'd be able to remain competitive. Jessie Scanlon explores how the group uses both top-down and bottom-up innovation efforts across all its companies, from getting CEOs behind new initiatives to using social media to generate ideas.

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