Group M bundles print shops

08/21/2009 | Advertising Age (tiered subscription model)

WPP Group media-buying operation Group M reportedly is combining print buying at its Mediaedge:cia, MediaCom and Mindshare agencies. Revenues from magazine and newspaper advertising has dropped sharply amid competition from digital media and due to economic pressures in the current downturn. While the move isn't seen as giving Group M more pricing leverage with publishers, the scale of the business could impart other benefits, observers said.

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