JetBlue promo is social-media hit

08/21/2009 | TIME (subscription required)

JetBlue's All-You-Can-Jet pass is a social-media success that is paying off, Time writes. The $599 passes to unlimited flights for a month have people blogging, tweeting and furiously planning their itineraries. Web traffic to JetBlue's route-map page has jumped 700% since it announced the deal.

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