Sony looks to dads for blog promo

08/21/2009 | Advertising Age (tiered subscription model)

In a twist on the mommy-blogging craze, Sony Electronics is launching DigiDads, in which dads will test out new Sony products in dedicated online media projects and then write about their experiences. Afterward, the bloggers will return the products to Sony. Chris Brogan, New Marketing Labs president, is a consultant on the project.

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