Wal-Mart uses augmented reality to market teen furniture

08/21/2009 | ClickZ

Wal-Mart is showing off its new teen-furniture line with an augmented-reality Web experience that allows users to mix and match the pieces. "Your Zone 3D" lets viewers shift the scene using a marker that they wave in front of a webcam. The markers were made available in magazine ads that ran this summer and also can be found online and printed out.

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