What you think you know is hurting your decision making

08/21/2011 | Fast Company online

People would make sounder business choices if they did not fall prey to three common self-delusions, writes Kevin Purdy. We tend to stick with things we have already invested in doing rather than admit we've made a mistake, and we are unduly influenced by the first option that we consider regarding a particular problem. Finally, we have a hard time accepting that our tastes change over time.

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