Avoid these "silent" B2B marketing mistakes

08/21/2013 | B2C Marketing Insider

Some business-to-business marketing ideas seem good at the time but might be working against the companies that rely on them, Eoin Keenan writes. These common misconceptions include creating content that only talks about a company's own products, not seeking outside opinions on how content or websites look, and "blindly following the so-called experts," he writes.

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