How to stay view-worthy for a "banner blind" audience

08/21/2013 |

The Web was used by 4% fewer people and for two minutes less each day in 2012, compared with 2011, and 86% of Web users experience "banner blindness," ignoring those scrolling ads above, Jeff Stibel writes. Staying relevant now means shifting content to applications, establishing companies as experts and building conversations around business operations, he writes.

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