How Toys R Us takes advantage of text marketing

08/21/2013 |

Toys R Us boasts 450,000 subscribers for its text-messaging program, which regularly sends SMS messages promoting deals and new products, especially during key shopping periods. "The use of SMS to a base of opt-in subscribers is the fastest and most effective way to achieve the reach desired by retail marketers," Sumotext Executive VP John Styers said.

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