Localytics: Consumers use apps in short sessions

08/21/2013 | Reuters

Consumers open their applications 25 times a month on average but are spending 26% less time in each app with each successive open, according to a Localytics survey. "People are spending overall a fairly decent amount of time in the app, but it's small intervals of time repeated more frequently," Localytics CEO Raj Aggarwal says, adding the trends show increasing fragmentation but greater integration of useful apps into everyday life instead of for just wasting time.

View Full Article in:

Reuters

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX