Negotiation secrets of Steve Jobs

08/21/2013 | Forbes

Steve Jobs was a phenomenal negotiator, recalls former Adventis consultant Raj Aggarwal, who met repeatedly with him during talks aimed at bringing the iPhone to AT&T. Jobs impressed AT&T execs with the sheer strength of his self-belief, Aggarwal says, then leveraged that to exact concessions. "He would come up with these outrageous demands and fight for them -- getting much more than he otherwise would have," Aggarwal says.

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