Nike, W+K say do more for 25th anniversary of "Just Do It"

08/21/2013 | Adweek

Wieden+Kennedy has developed a 90-second spot for the 25th anniversary of Nike's "Just Do It" slogan that tells budding athletes to push their limits. The fast-moving ad transitions from running and dancing to moves on the field and the court. Narrated by Bradley Cooper, the "Possibilities" spot also pits unknowns against major stars in basketball, tennis and soccer, and tells viewers to reach for those kinds of goals.

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