PR agency uses a motor home to get media talking

08/21/2013 | New York Times (tiered subscription model), The

Public relations agency VP&C is getting publicity for its clients with a cross-country road trip in a motor home. Agency chief Mark Veeder and four others are stopping in Pennsylvania, Illinois and Iowa to show off client wares. Magazine editors and reporters are being invited along the way to get a look at products from Dornbracht, J.C. Penney and Rocky Mountain Hardware displayed "in a livable environment."

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New York Times (tiered subscription model), The

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