Short-term climate messaging could backfire

A study of news releases pertaining to climate issues suggests that activists are focusing on immediate storms and floods rather than long-term consequences of global warming. That could backfire because the short-term impacts of climate change are subject to more debate, writes Andrew Revkin. "The reality is that efforts to attribute shifts in patterns of extreme weather to the greenhouse effect remain dogged by enormous uncertainty," he writes.

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New York Times (tiered subscription model), The · Stanford Social Innovation Review

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