Stand out from the competition with videos on your landing page

08/21/2013 | Intuit Small Business Blog

Given how effectively adding a video to your company's website landing page can increase conversions, take the time to consider what kinds of video are the most relevant for each demographic that visits your site, writes Robert Moskowitz. Whether it's a product demonstration or a personal message from the founder, make sure each video stays under 30 seconds and is heavily featured on the landing page. Spend as much on production value as you can afford, Moskowitz adds.

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